广告英语的模糊性探析(1)(2)
2017-08-08 04:50
导读：Through linguistic realizations of fuzziness in advertising English from semantic angle to rhetorical devices in the text, the purpose of the paper is to make people equip with a better manipulation o
Through linguistic realizations of fuzziness in advertising English from semantic angle to rhetorical devices in the text, the purpose of the paper is to make people equip with a better manipulation of fuzzy advertising, so as to prepare them for producing more successful advertisements, then arousing people’s interest in ads, stimulating people’s needs of consumption, and enticing people to make purchase in products.
2. General ideas of advertising and its language
What is advertising? What does advertising originate from? Why does it come into being? What is its language like? The following is going to explain them.
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商务英语毕业论文选题原则与要求
系统功能与语篇分析：从及物性，语气和语域分析英语广告
