顾客价值理论研究概述(4)
2014-10-03 01:25
导读：[1] Ulaga W. Customer Value in Business Markets : An Agenda for Inquiry[J] . Industrial marketing Management ,2001 ,(30) :315 - 319. [2] Zeithaml V. Consumer perception of price , quality and value :
[1] Ulaga W. Customer Value in Business Markets : An Agenda for Inquiry[J] . Industrial marketing Management ,2001 ,(30) :315 -
319.
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[13]白长虹. 西方的顾客价值研究及其实践启示[J] . 南开管理评论,2001 , (2) :51 - 55.
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