论顾客价值的推动要素(2)
2016-06-27 01:01
导读：2 Roland T Rust , Valarie A , Zeithaml , Katherine N.Lemon , DRIVING CUSTOMER EQUITY—How Customer Lifetime Value Is Reshaping Corporate Strategy [M]1Simon
2 Roland T Rust , Valarie A , Zeithaml , Katherine N.Lemon , DRIVING CUSTOMER EQUITY—How Customer Lifetime Value Is Reshaping Corporate Strategy [M]1Simon
