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如何经营个体私营生意(一)(4)

2014-08-11 01:05
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（39）One word of caution from Lonier, however: Make sure you’re familiar with your finances before you hire someone to do your bookkeeping. “If you don’t understand how your finances work, then you’ve lost control of your business,” she warns.
（40）Don’t forget that as a sole business owner, your business relies entirely on you. If you die or become incapacitated, you need to arrange for who’s going to take over your business, or at least pay off your debts. Or if you simply want to take a vacation, make sure you can arrange a backup for when you’re gone.
（41）Running a One-Person Business: Surround Yourself with Advisers
（42）You’ve probably noticed by now, but the reality of running a business by yourself is that you’re not going to be successful if you do everything completely alone.
（43）In addition to delegating, it’s a good idea to assemble a diverse group of colleagues, peers, and advisers to bounce ideas off of, Tabaka says. “Look at your needs, and look at the areas you’re not strong in,” she says. “Surround yourself with people who know more than you do. You’d be surprised how flattered a lot of people are when you ask them for this mentorship.”
（44）You should ask this advisory group to meet with you on a regular basis, either in person or over the phone. Lonier, who has been in such a group for more than 15 years, meets with them every four to six weeks for about an hour. “We come prepared to talk about some of our current challenges and to get feedback on what we’ve been doing,” she says. “We also hold each other accountable.”
（45）Having trouble finding some advisers? Don’t forget about social media. “I’ve actually met some tremendous people on Twitter,” Jordan says. “It’s important to have that third-party perspective to provide valuable insight.”

（46）Of course, you’ll also want to make sure you have a good business accountant who’s familiar with small business and can meet with you quarterly, as well as a good lawyer if any legal issues come up, Tabaka says. 
（47）Running a One-Person Business: Make Time for Your Life
（48）The dividing line between work and play can often become blurred when you run your own business, particularly if it’s home-based.
（49）“Some people love their 10-second commute,” Lonier says. “They like that they can work when they want. On the other hand, some people haven’t taken a vacation in four years.”
（50）Realize that you are the most valuable part of your business and take care of yourself, she says.Doing that can become one of the more difficult parts of being a solopreneur. “I’m constantly working to find that balance,” Jordan says.
（51）Dig Deeper: 10 ways to improve your work-life balance
（52）You're passionate about your job, but is it enveloping the rest of your life? Here's how 10 CEOs have created equilibrium between work and play.
（53）When your passion is your company, the line between work and, well, the rest of your life can become unclear. In other words, work can overwhelm everything else. Yes, you love your business, but if you also value your sanity, building a healthy balance between time spent on your company and with your family and friends should be an imperative. How can you do it before your relationships are further strained and your healthy routines are disrupted? Try some advice we've gleaned from CEOs whose corporate successes are enriched by vibrant private lives.

（54）1. Live Where You Want to Live 
（55）How many people can say they took a walk in a state park to watch schools of salmon swim upstream on their lunch break? Jim Anderson, who founded worldwide mapping provider LeadDog Consulting in 2000, can. That's because he decided to work from home – and move to pristine Alaska, to do it – early on in his company's existence. He not only works from home, but also keeps a flexible work schedule in order to deal with clients all over the world. So what if the line between his home and office blurry when your work is surrounded by instant escapes?

（56）2. Harness the Motivating Power of Your Other Passions 
（57）No matter how passionate you are about your company, don't pretend you're not multi-dimensional. Matt Mullenweg, founder of Word Press and Automattic, integrates the music he loves into his day – that includes a lot of jazz, from Dexter Gordon to Sonny Rollins – and a smattering of Hip Hop, such as Jay-Z. "Music helps me when I'm coding, which is still my priority," he says. And when he's in that flow, music is the only other media input he'll allow: he turns off email and instant messaging for optimal concentration.
（58）3. Get Organized
（59）Save time at work, get more done quickly, and have more of a life. It's that simple. But Douglas C. Merrill, author of Getting Organized in the Google Era, says both workers and CEOs regularly get sucked into the chaos of work clutter and waste precious time. For CEOs and entrepreneurs, he suggests organizing days to minimize context shifts – for example, cluster similar meetings and tasks to focus on one thing at a time. While pushing employees toward organizing can be difficult, he says, some general principles of organization can help everyone who's computer-based, such as using search instead of filing and grouping relevant tasks together.
（60）4. Bring Your Kids to Work — and Vice Versa
（61）Kids, spouse, dirty dishes. The distractions of working from home can add up to a lot of frustration – and not much productivity. Instead of letting home take over her work goals, Rocio Romero created a situation in which her namesake prefab home-design and manufacturing firm can operate out of her St. Louis home. Since giving birth to twins, she divided her home into a first-floor personal workspace, where she does conference calls and works on the computer, a top-floor office where her three employees work and have a meeting room, and a second-floor family quarters, where her family lives and during the daytimes a nanny takes care of her babies.
（62）5. Plan Now for Long Vacations Later
（63）Several years ago, entrepreneur Norm Brodsky set a goal of spending 16 weeks per year on vacation. Yup, that's more than one-quarter every year. He writes for Inc. that he didn't actually have a clear sense of how much better off he would be until he succeeded in regularly tearing himself away from business. "The more time I took, the better  I felt…" he says. The best part? His business thrived, and so did his productivity. He returned from stints away with a fresh clarity, allowing him to see the big issues and tackle significant problems without frustration.
（64）6. Designate Mornings for Yourself
（65）Jason Fried, who founded 37Signals in 1999 with Ernest Kim and Carlos Segura, is unabashedly against corporate culture. He dislikes the 40-hour-a-week workflow and constant meetings. So, he's designed a work schedule free of alarm clocks or office-time obligations. He works from his Chicago home when he feels like it – and even on days when he rolls into the office, he makes an effort to not grab his phone or computer upon waking up. Instead, he brews some tea, makes breakfast and takes time to go to the gym before starting work at 10 or 11 a.m.
（66）7. Buffer Work with Play
（67）"My brother always says: we're not here for a long time; we're here for a good time. I live my life that way," says Bob Parsons, founder and CEO of GoDaddy Group. One of his mantras is to buffer work with play. He tells staffers to lighten up and ditch their BlackBerrys – even just for a few minutes. And abiding by that philosophy seems to allow Parsons wiggle room to transition to his other hobbies, such as hamming it up on a Wednesday afternoon radio show or motorcycling with friends.
（68）8. Be Dedicated, but Only Do What You Like
（69）Sure, Kelly Cutrone has an intensely dedicated work ethic. But the founder of Manhattan PR firm People's Revolution and star of Bravo TV series Kell on Earth keeps a consistent business model: "we only do what we like." Despite the economic downturn, Cutrone pledges to not sell her company or say yes to business she doesn't want (she turns down about 90 percent of business she's offered). That's because she only wants to represent people and things she believes in.（70）9. Cut Down on Unnecessary Communications （科教论文网 lw.nSeAc.com编辑发布）
（71）While other companies work hard to bolster communications, sending out countless corporate memos and holding meetings stacked on top of meetings, Joel Spolsky, founder and CEO of Fog Creek Software in New York, suggests thinking about all the time that unnecessary communication wastes. He calls too much communication a "common illness," the costs of which add up quickly – especially when work is done in larger teams. "Everyone who doesn't need to be in that meeting is killing productivity," he writes. "Everybody who doesn't need to read that e-mail is distracted by it."（72）10. Have Lunch in Bangkok Every So Often
（73）When Graham Hill founded TreeHugger in 2003 as a blog about green living, he barely even considered geography. He felt instant pressure to have an office, but a relationship uprooted him from New York to Barcelona. So he grew his company out of an apartment in Spain, with the help of a few contractors around the world. Even as the company expanded to 10 employees and 30 freelance writers, Hill continued to travel. "While I ran the company, I lived in India, Argentina, and Thailand. I'd get my laptop set up with an Internet connection and sublet a furnished apartment," he says. "I was a total workaholic, but then I'd get to go out for lunch in Bangkok."