论我国中小企业绿色物流和绿色营销
2015-03-01 01:01
导读：市场营销论文毕业论文，论我国中小企业绿色物流和绿色营销论文模板，格式要求，科教论文网免费提供指导材料：摘要：我国中小企业在发展初期大多以牺牲自然资源和生态环境为代价换取利润
摘要：我国中小企业在发展初期大多以牺牲自然资源和生态环境为代价换取利润的增长。在如今大力建设可持续发展社会的背景下，我国广大企业为了适应社会环境变化、谋求自身长远发展，必须尽快实施绿色营销和绿色物流。本文通过对现行中小企业实施绿色物流和绿色营销存在问题进行分析，提出了实施绿色物流和绿色营销的相应对策。
关键词：绿色物流；绿色营销；中小企业
Abstract：In the early stages of development, Chinas SMEs chased profits at the expense of natural resources and ecological environment. In the background of vigorously building a sustainable social, the majority of enterprises must implement green marketing and green logistics as soon as possible, in order to adapt to changes in the social environment, to seek their own long-term development. Based on the existing problems of SMEs in green marketing and logistics building, this paper raise some according response for developing green logistics and green marketing.
Key Words：green logistics；reen marketing；SMEs
