善因营销中的消费者感知和反应研究(3)
2015-11-13 01:03
导读：［参考文献］ ［1］Barnes， Nora Ganim; Fitzgibbons， Debra A. Business-Charity Links: Is Cause Related Marketing in Your Future? Business Forum; Fall 1991; 16， 4，pg.20-23. ［2］File，
［参考文献］
［1］Barnes， Nora Ganim; Fitzgibbons， Debra A. Business-Charity Links: Is Cause Related Marketing in Your Future? Business Forum; Fall 1991; 16， 4，pg.20-23.
［2］File，Karen Maru；Prince，Russ Alan. Cause related marketing and corporate philanthropy in the privately held enterprise. Journal of Business Ethics; Oct 1998; 17， 14， pg.1529-1629.
［3］Webb，Deborah J；Mohr，Lois A. A typology of consumer responses to cause-related marketing: From skeptics to socially concerned .Journal of Public Policy
