资源基础的营销能力构成研究(2)
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导读：〔2〕 Wernerfelt ,B. From the critical resources to corporate strategy〔J〕. Strategy Management Journal , 5 (2) ,pp : 171 - 180 , 1984. 〔3〕 Grham, H , John , F , Tony , C ,Marketing capabilit
〔2〕 Wernerfelt ,B. From the critical resources to corporate strategy〔J〕. Strategy Management Journal , 5 (2) ,pp :
171 - 180 , 1984.
〔3〕 Grham, H , John , F , Tony , C ,Marketing capabilities and firm performance : a hierarchical model 〔J〕. Jour2
nal of market focused management ,4 ,pp : 259 - 278 ,1999.
〔4〕 Webster , F. E , The changing role of marketing in the corporation〔J 〕. the Journal of marketing , 56 , Octo ,
pp :1 - 17 ,1992.
〔5〕 Day ,G. S , The capabilities of market - driven organizations〔J 〕. the Journal of marketing , 58 (4) , pp :37
- 52 ,1994.
