论营销管理和关系营销(3)
2016-08-29 01:46
导读：[3]Baker ,Michael J . Evolution of the marketing concept [J]1Marketing :ory and Practice ,London :Macmillan ,1976. [4]GummessonE. Relationship Marketing —From 4Ps to 30 Rs [A]1Stockholm:Stockholm Un
[3]Baker ,Michael J . Evolution of the marketing concept [J]1Marketing :ory and Practice ,London :Macmillan ,1976.
[4]GummessonE. Relationship Marketing —From 4Ps to 30 Rs [A]1Stockholm:Stockholm University ,School of Business ,1994.
