区域红色旅游管理创新

区域红色旅游管理创新
—以韶山为例
 
摘要：红色旅游是近年来迅速升温的1种特色的旅游形式。本文运用管理创新理论，结合韶山红色旅游的实际，探讨了韶山的红色旅游现状，指出红色旅游管理存在的1些问题：旅游行政管理机构之间的管理职权不明确，旅游景区产品单1，环境污染严重,与周边地区红色旅游合作的力度不够等，提出了韶山红色旅游管理创新的具体方法：明确管理机构的职权;提升旅游景区游览项目的参与性和体验性;走可持续发展道路;加强区域旅游景区之间的合作这4项具体措施。

关键词：区域红色旅游;管理创新;韶山

The Managerial Innovation of Regional Red Tourism
—Take Shaoshan as the example
 
Abstract: The Red tourism is a special form of tourism which has developed quickly in recent years.This article tied managerial innovation theory to the reality of Shaoshan.It pointed out the problems of the management in Red-tourism: The tourism administration organization authority havn’t difinited.The traveling scenic area products is unitary.The environmental is polluted deeply.The surrounding Red-tourism cooperation has not reinforced..So this article proposed four concrete measures of region Red-tourism managerial innovation:Clearly the functions of the government;Make up participation and experience tourism;Do the way of sustainable development;Strengthening the cooperation during the regional tourism.

Keywords: Regional Red-tourism ; Managerial Innovation; Shaoshan.