连锁超市管理中存在的问题与对策

连锁超市管理中存在的问题与对策

摘要：随着时代的发展，现代市场消费趋向个性化、层次化和审美化。社会整体消费的迅猛增长对拉动内需做出了巨大的贡献，作为国内0售业主力的连锁超市也得到了长足的发展。但是，中国连锁超市正面临外资连锁超市集团的严峻挑战，双方无论在资本规模或盈利能力方面均存在悬殊的差距。由于规模效应是企业竞争成功的关键，国内连锁超市必须进行规模扩张。但是，运营效率及管理水平的低下使得企业举步维艰，甚至陷入发展的瓶颈。控制和保持库存是每个企业所面临的问题。由于库存的成本在总成本中占有相当大的比例，所以对于连锁超市而言，库存管理是连锁超市提高服务水平、降低成本的关键环节。本文结合中国连锁超市的实际情况，指出了中国连锁超市存在的运行机制落后、管理效率低和服务水平落后等问题，并对这些问题进行了深入分析。导致这些问题的根源主要是因为连锁超市缺乏规划、信息系统不完善、0售商与供应商合作不协调等。最后针对以上问题，提出了进行规模扩张，加强企业内部管理和差别化经营等对策。

关键词:  库存管理；  连锁超市 ； 库存模式 ；

The Question And Countermeasure Of Chain-like
Supermarket Management

Abstract:  With the development of the times, the modern market consumption trends individualism, level and esthetic. The rapid growth of the whole social consumption makes the tremendous contribution to the domestic consumption, and the chain-like supermarket also obtained the considerable development. But, the Chinese chain-like supermarket is facing the challenge of the foreign capital chain-like supermarket .Compared with the foreign supermarket, the domestic supermarket has some shortcomings with the aspect of the capital scale and the ability to make profit. The domestic chain-like supermarket must implement the strategy of scale expansion. because the scale effect is the key to the enterprise competition. But, the low operation efficiency and the management level causes the enterprise falls into the bankruptcy. The control and the maintenance of stock is a question which each enterprise faces.  The cost of the stock holds the quite great proportion in the total cost, because the stock management is the essential link to enhance the service level and reduce the cost for chain-like supermarket enterprise. According to the actual situation of chain-like supermarket, the article recommends the problems of the movement mechanism backwardness and the low management efficiency. Then the author make analysis to these questions about the lacks of plan, the imperfect of information system, the uncoordinated between  the retail merchant and the supplier, the in-depth reason and so on. In view of the above question, the article proposes the corresponding management countermeasure of the scale expand, strengthens the enterprise internal management and the different management.

Keywords: Storage control ; Chain supermarket ; The mode of storage