品牌价值丈量的方法探讨(1)
2015-05-31 01:19
导读：管理论文毕业论文，品牌价值丈量的方法探讨(1)在线阅读，教你怎么写，格式什么样，科教论文网提供各种参考范例：摘要：过往，总是营销职员围着顾客转，信息技术职员则只需考虑技术题目。但
摘要：过往，总是营销职员围着顾客转，信息技术职员则只需考虑技术题目。但是现在，情形彻底变了。不论是为培养以品牌为导向的员工行为而设计的应用程序，还是利用客户服务中心的个性化数据为顾客提供服务的客户关系治理软件，技术都对顾客的体验产生强大的冲击。因此，两类治理职员发现他们在使用技术上走到了一起。
关键词：品牌价值；价值丈量；方法
Abstract: In the past, always the marketing personnel revolved around customer, the information technology personnel only need consider the technical question. But the present, the situation changed thoroughly. No matter designs for the raise take the brand as the guidance staff behavior application procedure, provides the service using customer services center's personalized data for the customer the customer relations management software, the technology has the formidable impact on customer's experience. Therefore, two kind of administrative personnels discovered that they have arrived at one in the use technology.
key word: Brand value; Value survey; Method
