大众传播时代传统文化的命运

【摘要】 《百家讲坛》现象是2005、2006和2007三年的持续文化热点，引起了社会各界的广泛关注和讨论，尤其是栏目所推出的“学术明星”，在受到粉丝热捧的同时也遭受了学术圈内不少同行的批评，被人戏称为“冰火两重天”。本文尝试把这一现象作为一个特殊的文化事件纳入到当今中国社会历史文化的背景下进行分析，以揭示其深层次的意蕴。本文在绪言部分简单介绍了一下《百家讲坛》现象出现的背景及原因，并说明了自己写作本文的意图是要通过对《百家讲坛》现象的分析，揭示出其背后隐藏的深层次的精神、文化、道德和社会危机。正文部分分为三章，第一章的着眼点在《百家讲坛》的“变身”及其“变身”背后的制约力量上，指明了《百家讲坛》在官方与市场的“夹缝”中寻求生存的状态；第二章从传统文化与现代传媒的关系出发，阐述了传统文化走向电视这个现代传媒时进行的一系列调整和变异，在这个调整的过程中，占据主导地位的是电视传媒，是电视传媒决定了走传统文化走上这个平台时应该讲什么和怎么讲。与传统文化同时发生变异的还有带着传统文化走上电视的学者们，他们都一定程度上偏离了传统知识分子的身份定位，向“新型文化媒介人”和“电视知识分子”靠拢了。第三章主要分析《百家讲坛》现象所引发的沸沸扬扬的争论的实质，尝试引入布尔迪厄的场域分化理论，指出这是一场不同场域间的交叉混战，各方或多或少都存在评价标准错位的问题。结语部分针对《百家讲坛》现象中出现的犬儒主义倾向进行了阐述和批判，提请知识分子警惕和反思犬儒主义出现的现实制度环境和土壤。 

【Abstract】 Lecture’s Room is the continually hot cultural topic in 2005, 2006 and 2007,which holds grand public attention and attracts people’s fierce discussion. Theacademic stars arose from Lecture’s Room also face the double fate: on the one hand,they are followed and supported by enthusiastic fans; on the other hand, they areseverely criticized by other scholars within the academic circle. The thesis tries toanalyze this phenomenon as a special cultural incident under the context of Chinesesocial and historical culture, then exposit the deep meaning of the phenomenon.In the preface part, the author will briefly introduce the background and reason ofappearance of Lecture’s Room. It will also reveal the hidden deep mental, cultural andmoral crisis through analyzing the phenomenon as the purpose of writing this thesis.There are three chapters in body part. In Chapter one, I elaborate the adjustmentand variation when traditional culture coming up to the modern media. During theprocess of adjusting, TV media occupies the dominant position, which determineswhat to talk and how to talk when traditional culture on stage. As well as traditionalculture, scholars also change when they walk into the modern media. To some extent,they deviate from the traditional intellectual identity, and come close to“the new-typecultural media person”or“TV intellectuals”. And in Chapter two, the I take thevariation and the confining force behind the variation in mind, and point out Lecture’sRoom’s tough surviving condition---being between government and market.In Chapter three, I analyze the essence of the hot debating arose by Lecture’sRoom, and try to draw into Pierre Bourdieu’s theory of field splitting, then point outthat this is a crossing conflict among different field, then more or less, every sidemakes the mistakes in applying evaluation standard.In the concluding part, the author will explain and criticize the cynicism trendappears in Lecture’s Room, and remind the intellectuals on the alert for realistic systemenvironment for cynicism. 

【关键词】 传统文化; 现代传媒; 场域分化; 犬儒主义

摘要 4-5
ABSTRACT 5
绪言 8-11
第1章 《百家讲坛》这张“魔鬼之床 11-20
    1.1 《百家讲坛》栏目的变迁 11-15
        1.1.1 栏目定位的变化 11-12
        1.1.2 节目内容和形式的变化 12-13
        1.1.3 “做营销一样做节目” 13-15
    1.2 换位思考 15-17
        1.2.1 魔鬼法则 15-16
        1.2.2 魔鬼法则背后的制约力量 16-17
    1.3 央视的特殊地位 17-20
第2章 传统文化走进现代传媒 20-31