如何确定商业特许经营是最适合你(一)(3)
2014-08-12 01:07
导读：选择正确的专营：缩小你的选择The sheer number of franchise concepts is nothing short of intimidating, but you'll be able to start crossing a good chunk of them off your list immediately,
选择正确的专营：缩小你的选择The sheer number of franchise concepts is nothing short of intimidating, but you'll be able to start crossing a good chunk of them off your list immediately, now that you know exactly what you want.
特许经营概念的绝对数量简直是恐吓短，但你可以开始横穿过你的清单，他们马上好大块，现在你知道你想要什么。It helps not to look at particular brands, but first at specific types of businesses (retail, non-retail, industrial, or home-based, for example) and specific concepts (mobile pet grooming, tax services, or sign design, for example). When you're doing so, be logical, not emotional. Driving to different houses and grooming hundreds of different dogs may seem fun to you (or not, if you're a cat person), but does it meet the criteria you've just established about your goals, skill sets, and risk tolerance?
它可以帮助不看具体品牌，但在特定类型的企业（零售，非零售，工业，或以家庭为基础，例如）和具体的概念，例如（移动宠物美容，税务服务，或标志设计，首先）。当你这样做，是符合逻辑，而不是情绪。开车到不同的房子和可能有几百种不同的狗打扮的乐趣给你（或不是，如果你是一只猫人），但是否符合你只是你的目标，技能，和风险承受能力确定的标准？
And even though you're narrowing down options, don't cross something off your list without logically thinking it through—past your initial impressions. Michael Greenstein, who owns a northern New Jersey-based franchise called Games2U, a mobile gaming service for birthday parties and community events, never particularly thought he would be in a gaming business catering to children. But the business is already profitable in his fourth month of operations.
而且即使你缩小选择，不要以为它没有逻辑上通过，过去你的最初印象关闭名单交东西。迈克尔格林斯坦，谁拥有美国新泽西州北部的特许经营称为Games2U，一个生日派对和社区活动的移动游戏服务，特别是从来没有想到，他会在游戏对儿童餐饮业务。但企业已经在他的行动的第四个月盈利。
（转载自http://zw.NSEAC.com科教作文网）
"I didn't see myself in something kid-related," he says. "I'm 43, and I haven't played video games since high school. This is something none of my experience in IT management relates to."
“我没有看到孩子的东西有关我自己，”他说。 “我43，我也没有打过从高中视频游戏。这是我在IT经验管理涉及到无”。
Greenstein found Games2U, based in Austin, Texas, through a franchise broker. Brokers extensively interview potential franchisees to help find them particularly good matches, especially unusual (but usually profitable) opportunities they might not have originally considered. However, if you're up to the challenge, you can also do the research on your own to find those rare perfect matches, and you should be aware that some brokers only represent specific franchisors.
格林斯坦发现，通过特许经营经纪人Games2U，在得克萨斯州奥斯汀的基础。经纪人广泛采访潜在加盟商，以帮助他们找到比赛特别好，特别是不寻常的（但通常有利可图）的机会，他们可能没有原先考虑。不过，如果你准备好迎接挑战，你也可以做你自己去寻找那些罕见的完美匹配的研究，你应该知道，一些经纪人只能代表特定的特许。
Once you've gone down your initial checklist, it's a good idea to set a specific deadline to come up with some particular franchisors that are potential good matches for you. "If you don't have an end date, you could end up never making a decision," Falvey says.
一旦你走了你最初的清单，这是一个好主意，设置特定期限拿出一些有潜力的比赛对你特别特许注册。 “如果你没有结束日期，你可能最终不会作出决定，”福尔维说。Choosing the Right Franchise: Do Your Due Diligence
选择合适的特许经营：你们的尽职调查
Congratulations. You've finally found a short list of franchisors that have made the cut. Unfortunately, your grand opening is still a long way off. "It takes a good two to three months of pretty focused energy for a franchisee to do adequate due diligence and come to some point of clarity," Omholt says. （科教论文网 lw.NsEac.com编辑整理）
祝贺。你终于找到了那已提出了削减特许人名单。很遗憾，您隆重开幕还有很长的路要走。 “这需要一个加盟商做充分的尽职调查，并得出一些清晰点好两，三个漂亮的集中精力个月，”Omholt说。
Each franchisor will have a Franchise Disclosure Document (FDD), which will quickly become your best friend. Under the Franchise Rule, the FTC requires that you receive the document 14 days prior to signing any contract with the franchisor. You will need to study it closely, and be prepared to devote a significant amount of time to doing so—the FDD will typically be about 100 or 150 pages long (including attachments). Here are some things to look for in the FDD, according to the FTC:
每个特许人将特许经营披露文件（民阵），这将很快成为你最好的朋友。在专营权下的规则，美国联邦贸易委员会要求您接受该文件前14天签订任何与特许合同。您将需要密切关注它的研究，并准备投入了大量的时间这样做，该阵线将通常约为100或150页（包括附件）。这里有一些事情看在捍卫民主阵线，根据联邦贸易委员会：
• What is the initial franchise fee? What are the ongoing royalty fees? Are there any other fees? (Some franchisees have to pay an additional marketing or advertising fee.)
•什么是最初的专营权费？什么是正在进行的专利费？是否还有其他费用吗？ （有些加盟商必须支付额外的营销或广告费。）• What are the rules and restrictions? Franchises have a number of controls to ensure uniformity, such as restrictions on goods and services you sell, suppliers, how you operate (hours, employee uniforms, signs, bookkeeping and accounting procedures), sales area (limited to a specific territory) and rights to termination and resale, and renewal.
•有什么规定和限制？特许经营有一个统一的控制，以确保如你卖的商品和服务，供应商，你怎么操作（小时，员工制服，标志，簿记和会计程序），销售面积（仅限于一个特定的领土）和权利的限制，数终止和转售，和更新。
（转载自http://zw.NSEAC.com科教作文网）
• What is the franchisor's business background? How long has the franchisor been in business, what is the experience of the management team? Is there any history of bankruptcy?
•什么是特许人的商业背景是什么？有多久了特许经营了，什么是管理团队的经验？有没有破产的历史？
• What is the franchisor's litigation history? "If you see a lot of litigation," Elgin says, "even if you don't know exactly what's causing it, it's not a good sign."
•什么是特许人的诉讼历史？ “如果你看到了很多诉讼，”埃尔金说：“即使你不知道到底是什么导致它，它不是一个好兆头。”
• Is there a financial performance representation? Some franchisors will include this earnings claim as item 19 in the FDD, which shows the average franchisee's revenue and profitability, according to Siebert.
•财务绩效是否有代表性？有些特许经营收入将包括此项目中的索赔软驱，根据西伯特效应，这表明平均专营公司的收入和19个点的利润。
• Find out what you're actually paying for. What type of initial training will I receive? What type of marketing and advertising support will I receive? What type of other support will I receive? (For example, will I receive an ordering system or point of sale system?) Will the support and training be ongoing, with monthly visits?
•了解你实际支付。什么类型的初级训练我会收到？什么样的营销和广告支持型我会收到什么？什么样的其他类型的支持我会收到什么？ （例如，我会收到订货系统的销售系统或点？）会的支持和培训，每月进行访问，？
If you have any questions, be sure to ask your franchisor. It's always a good idea to meet with the franchisor in person to get a sense of their management style and to make sure you're comfortable with it. Ask them what the day to day life of a franchisee at their business is like, or what types of traits or skill sets they have found to most likely lead to success.
（转载自http://zw.NSEAC.com科教作文网）
如果您有任何问题，一定要问你的特许。它总是一个好主意，以满足在特许人获得他们的管理风格意识，确保你感到舒服。问他们什么是对他们的业务专营公司在一天一天的生命都喜欢，或者什么样的性状或技能类型，他们所发现的最有可能导致成功。In addition to the actual FDD, be sure to evaluate the franchisor's business plan to really understand the concept and what drives customers in the door. The business plan should include a clear marketing strategy and detailed financial projections.
除了实际的软驱，一定要评估特许人的业务计划，真正理解什么驱动的概念和客户的大门。商业
计划书应包括明确的营销策略和详细的财务预测。
Don't be afraid to do some research on your own. You should look into what kind of competition there is for the business, as well as the failure rates, and any other special requirements. Falvey discovered that other air conditioning and heating duct cleaners tended to do poor work, so the market was ripe for a company that would do high-quality, professional work. He also discovered, however, that he needed to get special licenses in the state of New York to do the work.
不要害怕自己做一些研究。你应该看看什么样的竞争，也有地方企业，以及故障率，以及任何其他特殊要求。福尔维发现其他空调和暖气管道清洁工倾向于做扶贫工作，因此市场的公司，将做高品质，专业的工作时机已经成熟。他还发现，但是，他需要得到在纽约州的特殊牌照，做这项工作
Perhaps the single most important part of your due diligence will be talking to other franchisees. You can actually find their names and contact information in the FDD.
也许你的尽职调查的一个最重要的部分是说给其他加盟商。实际上，你可以找到他们的名字和联系方式在捍卫民主阵线的信息。
（科教作文网 zw.nseac.com整理）
"If the other franchisees are not so happy, they will be the first to tell you where the franchisor fell down on the job," Siebert says. "You're going to want to get an objective source willing to say the good and the bad about these guys." You can also avoid scams. “如果其他特许经营是无法让人满意，他们将是第一个告诉您在哪里特许人倒在工作了，”伯特说。 “你会希望得到一个客观来源愿意说的好，这些家伙坏。”您也可避免诈骗。
Ask at least 10 to 15 of them about the training, the ongoing support, what types of returns they have made on their investments, and how much they were able to resell for.
问他们至少有10到15左右的培训，当前的支持，他们什么类型的回报已经对他们的投资，以及他们能够转售
"It's about avoiding the expensive mistakes," Elgin says. "That's why you're paying the fees. In theory, a franchise has blazed the trail already and created a track record of success that you can check ahead of time."
“这是关于避免昂贵的错误，”埃尔金说。 “这就是为什么你付出的费用。从理论上讲，特许经营已开辟的道路已经创造了成功，你可以检查提前记录。”
