论广告英语的特征(1)
2015-11-25 01:00
导读：英语论文论文，论广告英语的特征(1)在线阅读，教你怎么写，格式什么样，科教论文网提供各种参考范例：[内容摘要] 本课题从我国改革开放的实际需要出发，研究广告，特别是广告英语
[内容摘要] 本课题从我国改革开放的实际需要出发，研究广告，特别是广告英语的特征。
因为，作为英语广告主要载体的广告英语在努力体现除了有帮助消费者认识商品的作用外，还有诱发消费者感情，引起购买欲望、促进消费行动的心理功能，遗留给消费者以美感享受的
美学功能的过程中，逐渐形成了自己鲜明的特点。这些特点的掌握有利于提高大家英语
应用文体的理解能力，有利于我们更好地搞好对外交流工作，有利于提高我们的生活质量，有利于提高大家对广告英语的欣赏水平，提高生活质量。[关键词]广告；广告英语；双关语；语韵Abstract:The advertisement is a very important way to express information to public.It can not only help people to understand some knowledge of the products, but also attract people’s greater desire to buy the products , improve the trade and leave a beautiful impression on the people.So it has its obvious characteristics in these functions. We’re very happy to have achieved some achievements in English Advertising with the help of our teacher and our co-operation.Above all, we wish all of you to have a better understanding about the characteristics of English advertisements after you have read our introduction about it.Key Words: English;Advertising Fun;Alliteration
