论文首页哲学论文经济论文法学论文教育论文文学论文历史论文理学论文工学论文医学论文管理论文艺术论文 |
参考文献:
[1] Gary L. Lilien, Arvind Rangaswamy. Marketing Engineering. Tsinghua University Press. 2003,12: 259-261.
[2] Jones,T.O., Sasser,W.E.,Jr..Why Satisfied Customers Defect. Harvard Business Review.1995.73:88-99.
[3] Eugene W. Anderson, Mary W. Sullivan. The Antecedents and Consequences of Customer Satisfaction for Firms. Marketing Science. 1993, 2(2):125-143.
[4] Neeru Sharma Paul G. Patterson . Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services. International Journal of Service Industry Management.2000, 11(5):470-490.
[5] Michael A.Jones, David L.Mothersbaugh,Sharon E.Beatty. Switching Barriers and Repurchase Intentions in Services. Journal of Retailing.2000,76(2):259-274.