品牌审计研究和估值(4)
2015-02-23 01:05
导读：［2］John Murphy,Brand Valuation，Hutchinson Business Books: London，1989. ［3］Simon Mottram，The Power of the Brand，ARF Brand Equity Conference, 1994. ［4］Kevin Lane Keller，Strategic B
［2］John Murphy,Brand Valuation，Hutchinson Business Books: London，1989.
［3］Simon Mottram，The Power of the Brand，ARF Brand Equity Conference, 1994.
［4］Kevin Lane Keller，Strategic Brand Management，2nd , New Jersey USA，Prentice-Hall, 2003.
