中国旅游商品开发探讨

中国旅游商品开发探讨
 
摘要：旅游商品是旅游收入中的重要组成部分，直接影响着旅游业的经济效益。其中旅游商品的开发对于促进旅游业的发展具有重要意义，对提高旅游业的经济有非常重要的作用。目前我国旅游业正快速发展，但我国旅游商品生产和销售中存在诸多问题，严重阻碍了我国旅游商品的发展，致使旅游购物成为旅游发展的颈瓶，需引起旅游部门的高度重视。本文介绍了旅游商品的定义、分类，对我国旅游商品开发中存在的问题的进行了分析研究，提出了发展我国旅游商品的开发策略的1些建议。

关键词:旅游商品；旅游业；营销策划

Discussion on the present situation and countermeasure of tourist commodities in China
 
Abstract: The tourist commodity is an important constituent of travelling income, and the development of tourist commodities is of vital significance to the promotion of tourisms development and of much function to enhance the tourism economy. At present, together with the fast development of our country tourism, our country tourist commodity also exists many malpractices and insufficiency. Many questions exists in our country tourist commodity production and the sales, which seriously has hindered our country tourist commodity development.The traveling shopping becomes the neck bottle of tourist development. This article introduced the definition and the classification of tourist commodity and conducted the analysis research to the present situation and the existed problems in our country tourist commodity development, proposed develops our country tourist commodity development strategy and suggestions.

Key word: Tourist Commodities; Development; Marketing