友奥电器网络营销策略研究

友奥电器网络营销策略研究
 
摘 要：友奥电器网络营销是友奥电器采用互联网特性来实现其营销目标的新型营销方式。本文首先分析了友奥电器开展网络营销的有利条件，从中找出了友奥电器开展网络营销存在的不利因素，并提出1系列适合友奥电器开展网络营销的策略，以“亲情为主题”的营销理念为核心来组织企业的整体营销结构，并且结合传统营销模式，更加有效地开展适合友奥电器的网络营销之路。

关键字：友奥电器；网络营销；策略
 

The Strategy Research for Network Marketing of
YOAU Electric Co., Ltd
 
Abstract: Network marketing is the YOAU Electric Co.,Ltd used the internet characteristic to realized marketing goal new marketing ways.Firstly the article introduced the YOAU Electric Co.,Ltd network marketing advantage ,and then found the disadvantage factors.Thus proposed a series of suits the YOAU Electric Co network marketing strategy.Take “the dear ones as the subject” the idea of marketing organizes the enterprise for the core the overall marketing structure,and the union tradition marketing pattern,effectively develops suits the road of the YOAU Electric Co network marketing.

Key word: YOAU Electric Co., Ltd ;Network marketing ;Strategy