商业广告的法律约束力分析律毕业论文

摘 要

我国合同法1般认为商业广告属于要约邀请，且只有在特殊情况下才被认定为要约。这种理论过于重视要约邀请与要约的区分，而忽视了要约邀请与要约在内容上的承继、容纳关系。商业广告不仅有成为要约的可能性，而且要约邀请的内容1旦被要约、承诺所承受，该内容就可以成为合同内容；对于要约邀请的违反也可以构成缔约过失责任。诚实信用原则对商业广告有1定的约束作用，可以这样说，要约邀请在某种程度上对诚信原则具有1定的依赖性。有鉴于商业广告法律性质的复杂性，在对商业广告不易认定为要约或合同内容的场合，不妨更多地把对利益的影响作为出发点，以期做出符合当事人意旨的判断，尽量维护并平衡当事人利益与社会公共利益等各方的利益。如有可能或条件的话，应当对涉及商业广告方面的相关法律条文进行修改或完善。

关键词：商业广告；要约；要约邀请；法律约束力

Abstract

The contract law generally thinks that the commercial ads belong to the offer invitation, and only in special circumstances, can be recognized as an offer. This statement pays too much attention to the difference between offer invitation and offer, but neglects inherits and accommodates relation in the content of offer invitation and offer. Commercial ads have the possibility of becoming offer, and the content of offer invitation can be the content of contract, once the content of offer invitation is accepted by offer and promise. The violation of the offer invitation can constitute the error responsibility of a treaty. The principle of honesty and trustworthiness plays certain legal restrict role to the commercial ads. On other words, offer invitation, to some extent, relays on the principle of honesty trustworthiness. Owing to the complexity of commercial ads’ legality, we might as well take the influence of benefits as the starting point ,when it is not easy to recognize the commercial ads as an offer or contract content , to make judgment to the litigant’ s satisfaction, maintain and balance benefits of all sides as far as possible, such as, litigant benefit and social public benefit. If condition permitted, laws and regulations related to the commercial ads should be revised or perfected.

Keywords: commercial ads；offer；offer invitation；legal restrict

（转载自http://zw.NSEAC.com科教作文网）