我国体育产业的现状分析及其发展思考

我国体育产业的现状分析及其发展思考
 
中文摘要：我国体育产业在20世纪80年代开始起步，经过短短210多年的快速发展，产业框架已基本形成，如何使体育产业健康、稳定地发展，是规划体育产业发展思考的重要目标。鉴于前人的研究基础，本文以体育产业的供求状况为切入点，运用分类分析，详细探讨体育产业的发展战略。在体育俱乐部部分的分析和思考中，提出发展大学衔接型体育俱乐部，重在长期培养运动员；在体育博彩业部分中重在对其合理、合法的宣传；在体育外围产业部分，重在对品牌的树立和市场的开拓。

关键词：体育俱乐部；体育博彩业；体育媒体业

The Present Condition of Our Sports Industry Analyze and Developing Thinking
 
Abstract: Since 1990s, Japan began to develop the sports industry. China has shapes its sports industry and afterwards the healthy, steady development becomes the key target in its developing strategy. On the bases of the old man , This paper bases on the analysis of the demand and supply situation of sports industry and in a sorting approach aims to spell out its reasonable developing strategy. I putting forward principles of developing the college student sports club, which is focus on training athletes ability, in the part of sports lottery industry, the important view is reasonable and lawful of publicity, in the part of sporting goods industry, putting forward build up brand and producting market expansion.

Key words: Professional sports club , Sports lottery , Sports media