商场选址分析---AHP方法

摘要 

摘要:本文将系统分析的经典方法运用到0售学领域中，与该领域前沿理论和分析方法相结合得出新的分析思路和框架。以客观的数据资料为依据，以系统分析的相关理论为工具，对超市选址这1问题展开分析。使用初步分析对选址的方法、程序进行详细的介绍，结合企业的愿望和企业里面和外面的环境分析进行两轮初步筛选，选择出几个非劣方案；接着建立AHP模型解决目标城市和店址的选择最终为公司的SBU层制定1个基于店址和商圈特性的发展战略。此模型是华润万家超市选址模型的应用和推广，具有1定的实用价值和指导意义。

关键词:0售店选址；系统分析；AHP；  竞争战略。

Abstract

Abstract: This thesis utilizes the classical method of systematic analysis to the domain of retail sales, and unifies with the front theory and the analysis method of this domain to attain new analysis ideas and frame. Based on the objective data material and taking the related theory of systematic analysis as the tool, this thesis launches analysis to the issue of supermarket’s selecting location. This thesis uses the preliminary analysis to illustrate the method and procedure of supermarket’s locating with great emphasis and it carries on two turns of preliminary screening to select several outstanding plans, combined with the analysis on the desire and the inside and outside environment of enterprise. Then establish the AHP and solve selecting the forget city and shop site .Finally setting up a development  strategy which is based on characteristics of  the shop site  and the business circle for company `s  SBV  level .The AHP is  a kind of application and  generalization base on the model of selecting shop location which was  adopted  by  the HuaRunWanJia supermarket .And it also  has  certain  practical value and guiding sense .

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