引言 冲动性购买现象在我们的日常购物中普遍存(4)
2013-05-01 04:40
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[11] 朱莉莉.同城与异地对冲动性购买行为的实证研究[J].黑龙江对外经贸.2012(2)
[12] Rook, D.W. and Fisher, R.J. (1995), “Normative influences on impulsive buying behavior”, Journal ofConsumer Research, Vol. 22, pp. 305-13.
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[16] Coley, A. and Burgess, B. (2003), “Gender differences in cognitive and affective impulse buying”, Journal ofFashion Marketing & Management, Vol. 7 No. 3, pp. 82-95.
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