提议对于阳光咖啡店开头项目 (一)(3)
2014-08-13 01:05
导读：Risks and Management Plans Before putting the plan into practice, we find that the following problems might affect the successful completion of the project. They are risks that may be classified into
Risks and Management Plans
Before putting the plan into practice, we find that the following problems might affect the successful completion of the project. They are risks that may be classified into three categories:
People-related:
The new employees may not be satisfied with the wages.
The new employees may not be good at serving customers at all.
For a new shop, people may doubt about the quality of coffee when they are doing business with Sunshine at the first time.
Some customers may feel the Sunshine Coffee Shop is too expensive and have not enough varieties for choosing.
Time-related:
The newly ordered equipment may not arrive in time causing delay in the opening of the new coffee shop.
The decorating may not finish in time causing delay of arranging the facilities and opening the coffee shop.
The loan may not be obtained from the bank.
Product-related:
The new stock may not cater to the interests of the customer.
The customers are not satisfied with service of Sunshine.
We may not be able to purchase the products at the lowest price from the supplier.
Since it is impossible to eradicate all the risks, the shop manager think he has to control and manage them. Now, he has thought of three measures as follows:
Try to avoid the risks, for example:
Make sure the new staffs could accept the monthly wage in the interviewing
Monitor the lead time to make sure the decorating finishs on time.
Carry out market research among target customers to improve the popularity of the stock.
Keep constant contact with the suppliers to get the coffee and other parts at the lowest price.
Prepare alternatives beforehand in case the dangers actually happen. For example: contact more staff candidates as substitutes in case the employs are not qualified.
Set aside a certain percentage of the total budget as contingency allowance to take account of the unexpected risks:
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● Public relations RMB 2,000 per year
● Market research RMB 1,000 per year
● Contingency allowance 1% yearly profit
Conclusion
Hence, I strongly believe our coffee shop is able to provide products of good quality and high-class service to customers,and we have a senior manager.More importantly, we cooperates with the franchisees of famous brand corporation and gains a proven menu, a fully developed method of operation We have full confidence that we will win the favor of the customers.
This plan is finished after detailed survey and careful consideration. We are sure that it will be implemented smoothly and it will be a big success.
I would like to meet with you at any time this week to discuss this plan and to be glad to explain the plan in details or to offer any additional information that you may need. Please let me know when it is the best time for me to come.
Appendixes
The analysis of the business
The Sunshine Coffee Shop is a private shop which is located on the ground floor in the center of the New Administrative Region of Tanzhou Town.It occupies an area of 500 square meters, in which two thirds is the shopping area and the rest is kitchen room, storage room and coffee bar.
The range of the business mainly focus on the selling of coffee drink,hot chocolate,hot milk and some dim sum,such as pastries and many of kind of local snacks,in the same time,we’ll sell coffee bean and other raw material on retail.
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Sunshine Coffee Shop is located in the center of this town and attracts a large number customers. But it is a new shop and lack of reputation, so we must draw the new customer's attention in reasonable price,good quality and service, I can try my best to create a good relationship as soon as possible.
Once I have a business I must treat customers as my own relation, and expand my customer group gradually.
Customer Profiles
The majority of customers of the coffee shop are students aged from 16 to 20, local adminiatrators,foreign staff,passenger and local residents.
Students mainly from college nearby,who occupy the 35% of the amount.
Staff in foreign company, who account for 15% of the amount.
Administrators who work in government,also including the state-owned enterprise and the private-owned enterprise who are in the amount of 35% of the amount.
Passenger and local residents,it is near to 15% of the amount.
Focus Groups
To get a clearer idea of the views and points of the customers, three focus groups were organized. The focus groups were as follows:
3 students in college nearby.
3 administrators
2 local resident
1 passenger
It seemed that each of these categories might have different expectations, viewpoints and needs, so separate focus groups would be desirable.
A basic list of questions was prepared, but the discussions with each focus group were allowed to be free and open.
Questions
