评价网 > 科教论文 > 文学毕业论文 > 英语论文 > 正文

提议对于阳光咖啡店开头项目 (一)(6)

2014-08-13 01:05
Tan Zhou Branch of China Construction Bank
The Sunshine Coffee Shop
General manager Jason Wu

Customers:
Students aged from 16 to 20, mainly from college nearby.
Administrators who work in government,also including the state-owned enterprise and the private-owned enterprise.
Staff in foreign company. Passenger and local residents.
Project Staff:
The Project Management Team: General Manger Jason Wu
Risk Analysis and Management Plan

Before putting the plan into practice, we find that the following problems might affect the successful completion of the project. They are risks that may be classified into three categories:
People-related:
The new employees may not be satisfied with the wages.
The new employees may not be good at serving customers at all.
For a new shop, people may doubt about the quality of coffee when they are doing business with Sunshine at the first time.
Some customers may feel the Sunshine Coffee Shop is too expensive and have not enough varieties for choosing.
Time-related:
The newly ordered equipment may not arrive in time causing delay in the opening of the new coffee shop.
The decorating may not finish in time causing delay of arranging the facilities and opening the coffee shop.
The loan may not be obtained from the bank.
Product-related:
The new stock may not cater to the interests of the customer.
The customers are not satisfied with service of Sunshine.
We may not be able to purchase the products at the lowest price from the supplier.
Since it is impossible to eradicate all the risks, the shop manager think he has to control and manage them. Now, he has thought of three measures as follows:
Try to avoid the risks, for example:
 Make sure the new staffs could accept the monthly wage in the interviewing
 Monitor the lead time to make sure the decorating finishs on time.

Carry out market research among target customers to improve the popularity of the stock.
Keep constant contact with the suppliers to get the coffee and other parts at the lowest price.
Prepare alternatives beforehand in case the dangers actually happen. For example: contact more staff candidates as substitutes in case the employs are not qualified.
Set aside a certain percentage of the total budget as contingency allowance to take account of the unexpected risks:
   ● Public relations                                 RMB 2,000 per year
   ● Market research                                RMB 1,000 per year
   ● Contingency allowance                              1% yearly profit
The Project Framework
 NARRATIVE
SUMMARY OBJECTIVELY
VERIFIABLE
INDICATORS SOURCES OF INFORMATION ASSMPTIONS
AND RISKS
GOAL or AIM create a unique place , best brewed coffee or espresso, and pastries. friendly customer service Staffs, students ,residents,administrators and passenger Opinion survey one month before project implementation 
PURPOSE or
OBJECTIVES To keep increase revenues and profits by 50% within 3 years.
To raise the profile and improve competitiveness of the Sunshine within three years. Revenue profit figures

 

 

 

Increasing number of fresh customers Financial record
of the Sunshine
The shop records The rent of the premises will be  raised after one year

OUTPUTS Offer coffee drink, hot chocolate, coffee beans,lock snacks and better service to customers. Providing more kinds of coffee and in regular service. Observation coffee shop records

 1.The new staff members are competent and honest （转载自中国科教评价网www.nseac.com ）
2.The advice on stocking new products is correct
ACTIVITIES 1.Identify and negotiate the rental
2.Sign a contract with the owner of the shop

3.Apply for individual business license from Industrial and Commercial Bureau

4. Apply for tax registration from Tax Bureau.
5.Design the new shop layout
6. Sign the contract with decoration company to decorate the new shop.
7.Order new equipments and furniture
8. Start decorating the new shop
9. Make the regulation system of employee
10. Decide on the range of product for retail and procurement channel details.
11. Hire a new chef, coffee barista and waiters
12. Start training new staff
13. Order new goods based on the decision made at the fifth week
14. Check and accept the decorating project.
15. Get the new equipment and furniture delivered and installed.
16. Clean the new shop
17. Get the new stock delivered and put on the selves.
18. Publicize the new shop opening to those regular customers.
19. Hold the opening ceremony.

 1.Try to avoid the risks, for example:  Make sure the new staffs could accept the monthly wage in the interviewing
Monitor the lead time to make sure the decorating finishs on time.
Carry out market research among target customers to improve the popularity of the stock.
Keep constant contact with the suppliers to get the coffee and other parts at the lowest price.

2.Prepare alternatives beforehand in case the dangers actually happen. For example: contact more staff candidates as substitutes in case the employs are not qualified.

3. Set aside a certain percentage of the total budget as contingency allowance to take account of the unexpected risks Project
implementation diary There are no interruptions and delays to the decorating of the shop.
The contractor uses good quality materials.
INPUSTS Human
One manager,one chef ,one coffee barista, and three waiters. Equipment

（科教作文网http://zw.ΝsΕAc.Com编辑整理）

Coffee machines,Ice machine, Air conditioner,Videoand Audio System,Fridges ,computer,printer and Coffee bar Financial
RMB300,000
as a loan from the China Construction Bank The bank will be willing to lend the loan.