客户忠诚导向的客户知识缺口分析模型(4)
2015-09-09 01:08
导读:参考文献: 1.Don Tapscott.Digital Capital.Harvard Business School press,2000. 2.Wayland R E,Cole P M.Customer Connections:New Strategies for Growth.Harvard Business School Pre
参考文献:
1.Don Tapscott.Digital Capital.Harvard Business School press,2000.
2.Wayland R E,Cole P M.Customer Connections:New Strategies for Growth.Harvard Business School Press,1997.
3.(美)纽厄尔.客户关系管理为何会失效.北京:机械工业出版社,2004.
4.Alan Cooper.Customer Knowledge Management.Pool Business and Marketing Strategy,1998,(3).
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中国人民大学出版社,2001.
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