网络化背景下我国旅行社的发展对策研究

网络化背景下我国旅行社的发展对策研究
 
摘要：网络的迅速发展壮大1方面给旅行社带来了冲击,使旅行社的中介地位受到威胁。另1方面，网络化必将旅行社推入变革的大潮之中，改变目前“散、小、弱、差”的局面，实现规模经营。因此，网络更多的是为我国旅行社发展壮大提供了商机。本文从分析我国传统旅行社存在的问题出发，提出网络化时代我国旅行社的应对策略及发展趋势。

关键词：网络化；旅行社；信息化平台

The Study on Solutions of Development of Travel Agencies Under network background
 
Abstract: The rapid expanding of Network one hand gives the travel agents a blow and threat to its intermediary position ,on the other hand  the network is bound to promote the traditional travel agencies into the tide of change, which will improves the current "casual, small, weak, poor "situation and achieves economies of scale in operations. What’s  more, the network will offer business opportunities to Chinas development and growth of travel agents. Based on the analysis of our traditional travel agents’ present issue. This article offered the corresponding Strategy and development trend to travel agents.

Key words: internet; Travel agency; Information platform