中式快餐业发展策略分析

中式快餐业发展策略分析

摘  要:中式快餐有着悠久的历史，然而中国的快餐市场却早已被西式快餐1统天下。中式快餐怎样在竞争中立于不败之地，成就1番事业是每1位中式快餐经营者都在思考的问题，本文分析了中式快餐的优势及劣势、西式快餐的成功经验，通过借鉴西式快餐的成功经验，提出了解决中式快餐发展问题的策略：连锁经营，精心打造、开发产品，CI策略及顾客忠诚度。

关键词：中式快餐; 西式快餐; 连锁经营; CI策略; 顾客忠诚度　

The Developing Strategy of Chinese Style Fast Food

Abstract : Our diet culture has a long history known by all over the world, Why does Chinese style fast food develop slowly, How to mould and develop an unassailable position in the competition is the question that every Chinese style fast food operator is thinking. This text formulates Chinese style fast food’s strength and weakness; the valuable experience of western style fast food; and sum us up some revelation through the valuable experience of western style fast food; then, bring up four strategy that how to develop our Chinese style fast food :chain operation; product; corporate identity and faithful degree of customers.

Keywords : Chinese Style Fast Food; Western Style Fast Food;Chain Operation; Corporate Identity; Customer Loyalty