中国会展旅游研究

中国会展旅游研究
          
[摘要] 会展旅游业是1种新兴的旅游项目，已经成为了旅游业发展的亮点。本文从会展旅游的内涵、特点入手，在分析我国会展旅游同时，与国际上会展旅游较发达的国家进行比较，从而发现我国会展旅游的优势与存在的问题，进而提出对我国会展旅游健康发展的对策措施，具体有：①充分发挥政府的作用，做到适当、适时、适量；②对会展设施建设科学规划，合理布局；③建立会展旅游的服务体系；④结合旅游和人文特点，打造独具特色的品牌会展；⑤加快培养会展旅游专业人才；⑥优化会展业与旅游业的关系，促进会展旅游的发展。

[关键词] 会展旅游；内涵；状况；措施

Study on China MICE Tourism
  
Abstract：MICE tourism is a new tourism project, which has become a bright spot in the development of tourism. This paper start with the MICE Tourism connotations, characteristics, the analysis of the MICE Tourism, compare with the International Tourism Exhibition and developed counties, which found that Chinas tourism advantages and problems, make right turn our tourism and healthy development of the countermeasures. Specifically:①  give full play to the role of government, and ensure appropriate and timely, adequate; ②  plan scientifically and distribute rationally to the convention facilities to the scientific; ③  Establish MICE tourism service system; ④  Combine tourism and cultural features, and creat a unique brand Exhibition; ⑤  Speed up training tourism professionals; ⑥  Optimizate MICE industry and tourism, and promote development of the tourism.

Key words：MICE Tourism; connotation; situation; measures （转载自中国科教评价网http://www.nseac.com）