中国酒店业发展研究

中国酒店业发展研究
 
摘 要:加入WTO后,中国酒店业面临国内外市场的剧烈竞争.本文就中国酒店业的现状及其存在的问题进行研究，并提出内外结合、培养酒店管理人才、降低经营成本、增加新型营销方法、实现营销方式多元化、进行酒店特色经营、改变固有思维模式、积极吸取外来先进观念、提高员工素质、实行内部培训与外出进修相结合等战略。

关键词：中国酒店业;绿色酒店;餐饮营销   

Research on Chinese Hotel Industry Development
 
Abstract:After joining WTO, Chinese hotel industry faced with domestic and foreign markets’ fierce competition. This article conducts the research on the Chinese hotel industry present situation and its the existence question  and proposes the correlation countermeasures: integrating the internal and external, training the hotel managerial talent, reducing the cost of operation, increasing the new marketing method, realizating the market way, carrying on the hotel characteristic management, changing the inherent thought pattern, positively absorbing the external advanced idea, improving the staff quality, combinating internal training and education and so on.

Keywords: Chinese hotel industry; green hotel; dining marketing