节事旅游初探

节事旅游初探
——以2002年湖南旅游节为例
 
摘要：节事旅游是以旅游目的地的地方节日为文化依托，以节事活动和节日庆典为举办载体，以吸引当地和外地旅游者、聚集人气、发展旅游事业为目的的1种具有文化和经济双重内涵的新型旅游产品。其重大的节事影响效应使其迅速走红在中国大地之上，受到了旅游发展和旅游学术研究的特别青睐。本文从节事旅游的定义、内容和发展阶段出发，分析节事旅游发展中存在的问题和对策。并通过对2002年中国湖南旅游节的举办情况的实证分析，探讨节事旅游对湖南旅游业发展的影响，并提出相关的完善建议。

关键词：节事旅游；旅游业；旅游节

Study on Festival & Event Tourism in Hunan Province
——Take the 2002 Hunan Tourism Festival as an Example
 
Abstract: The Festival& Event tourism is a new tourism product that takes the tourism destination holidays as the culture baking, take the festival activity as the carrier, with the purpose of attracting the local and outside tourists and promoting the tourism industry. It has a double connotation of cultural and economic. It is popular in the tourism development and the tourism scholarly research because of its significant festival affects. This article      begin with the definition ,content and stage of development, unifies the 2002 Hunan tourism festival to discuss the positive role and the development malpractice of the Festival& Event tourism in Hunan ,and then set out some reference suggestions.

Key words: Festival& Event tourism; Tourism Industury; Tourism Festival