事件旅游的发展初探

事件旅游的发展初探
 
摘要：近年来，事件旅游在世界旅游的发展中受到越来越多的关注，进而成为西方旅游学界研究的热点之1。国外对事件旅游发展的研究成果比较显著，其研究文献对未来事件旅游的研究都具有极大的参考价值。而在我国国内对事件旅游的研究才刚刚开始。通过对国际和国内事件旅游发展现状的介绍，对事件旅游的发展态势有了进1步的了解。以历届奥运会为例，分析了事件旅游对旅游业的影响。根据我国事件旅游存在的问题，对发展我国的事件旅游提出了对策。

关键词：事件旅游 ；奥运会 ；旅游营销

Study on the Development of Event Tourism

Abstract: In recent year, event tourism has attracted more and more attention in the development of  tourism of the world, therefore it become one of the most hot point in the research of western country .The research results to event tourism is quite remarkable in foreign country ,its research literature will all have the enormous reference. As a new researches area in our country ,event tourism is just on the beginning. This article through introduce the present situation of future event tourism overseas and domestic ,it get further understanding of the development situation .Then take all the previous Olympic games as the example ,has analyzes event tourism influence to the tourism . According to the existence question in our country, to propose the Countermeasure of event tourism development in our country .

Key words: Event tourism; Olympic Games; Tourism Marketing