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西部旅游电子商务的发展现状、问题及对策
摘要:21世纪,旅游电子商务不仅代表了旅游产业发展的重要方向,也是旅游企业参与国际竞争的重要手段。旅游电子商务的迅猛发展对西部旅游业来说既是机遇又是挑战.但目前西部旅游电子商务的发展尚处于起步阶段,它还存在着信息意识、在线支付、基础设施、网站建设以及人力资源等方面的问题,本文对此进行了详细的分析并提出了相应的对策。
关键字:电子商务;旅游电子商务;西部旅游业
The position,problems and couter measures of development in E-C for tourism in western china
Abstract: In 21 century, tourist E-C do not only represents the direction of tourism industry development, but also works as import means for tourism on participating global competition. The fast development of tourist E-C is the opportunity as well as the challenges for the western tourism. However, the development of western tourist E-C still to be at the start stage now, there are many problems ,for example, the information consciousness, online payment, infrastructure, website construction ,human resources and so on. the author has analyzed these details and proposed the corresponding measure in this article .
key words: Electronic commerce; tourist E-C; western tourism