电子商务时代顾客忠诚度的提高策略研究

电子商务时代顾客忠诚度的提高策略研究

摘 要：电子商务时代，“先亏损，后赢利”这种典型的经营模式意味着：在与顾客建立交易关系的初期，企业的亏损更大。因此，企业只有创造1个足够大的顾客群体，才能从忠诚客户的重复访问和交易中生存和获利。本文基于国内外相关文献的评述，对电子商务时代顾客忠诚度的概念、与传统顾客忠诚度的区别及价值进行初步论述，分析其影响因素并提出了1个整合的电子商务时代顾客忠诚度动力系统模型，最后重点探讨提高顾客忠诚度的相关策略。
关键词：电子商务，顾客忠诚度， 动力系统模型

Research of enhancing strategies on Customer Loyalty Degree Based on E-commerce Age
 

Abstract:In E-commerce age ,the typical model of managing,first loose,then get, means that:in the primary stage of dealing relationship between the customer ,the enterprises would get more lost. Therefore,the enterprise have to create a larger amount of customer and make profits from repeated visitors and exchanges of loyal customer. On the basis of reviewing comprehensive literatures,the paper illuminates the concept, the differences between traditional customer loyalty degree and that in e-commerce age and  the value .And then,analyzing the influencial points,combining with the influencial factors of the customer loyalty degree,the thesis builds up an integrated powerful system model of customer loyalty degree in e-commerce age. At last,the thesis emphatically explores some relative methods to improve the customer loyalty degree.   
Keywords: E-commerce;  Customer  Loyalty  Degree;  Powerful System Model
 
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