关于我国企业实施网络营销的思考

关于我国企业实施网络营销的思考
 
摘要：电子商务时代的到来，网络营销对企业管理产生重大影响。网络营销使企业在采购、生产、分销和销售的各职能上整合成为1个协调发展的有机体，以提高企业效率为目标，改革和优化链中各环节，以发挥企业的整体效益，达到在提高企业效率的同时实现销售的增长、成本的降低以及投资的更加有效运用，从而全面提高企业竞争力。网络营销的快速发展促进了企业个环节的有效整合，鉴于此，对我国企业实施网络营销进行了研究。
首先对我国企业实施网络营销进行了分析。其次结合案例了解公司实施网络营销的作用。然后阐述我国企业实施网络营销的现状和问题。最后主要阐述我国企业实施网络营销的对策。

关键词：电子商务；网络营销；网络；消费者

Considering the Operation of Enterprise Network Marketing in China
 
Abstract: EC has an important impact to business management. The concept of the net marketing is an organism in harmony connected with the purchase, production, distribution, sale, aiming at the satisfaction of the consumer, reform each in net marketing to realize the whole benefit to reach the Promotion of the consumer satisfaction, at the same time; realize the increase of the sale, the reduction of the cost and effective use of the invest to improve the competitiveness. The fast development of the EC caused the effective combination. Then, we discuss about the  problem and the way to deal with a situation of developing business marketing management.
Firstly, the paper stated the research enterprise net marketing in China. Secondly, the author assesses the net marketing strategy mechanism. Thirdly, the conditions and existing problems of enterprise net marketing are analyzed , Finally, some relative proposals are provided . 

Key words：The electronic commerce ; net marketing ; network; customer

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