逆向物流及其博弈分析模型

逆向物流及其博弈分析模型
 
摘 要：面对全球人口剧增、资源短缺、环境污染和生态蜕变的严峻形势，人们的环保意识逐渐增强，同时，由于世界各国环保法规约束力度的加大，逆向物流的经济价值逐步显现。本文从逆向物流的概念和国内外发展现状出发，探讨了企业、消费者、政府这3方参与逆向物流活动所获得的收益，实施逆向物流活动带来的经济效益、价值效益和社会效益及相应的回收成本。同时，利用博弈工具分析了在逆向物流活动中企业之间、消费者之间、企业与消费者之间、政府与企业之间、政府与消费者之间的博弈均衡结果，最后从企业、政府和消费者的角度给出实施逆向物流活动的对策和建议。
关键词：逆向物流；博弈模型；纳什均衡；对策

Reverse Logistics and Game Analysis Model
 
Abstract: Facing the global population increase, the shortage of resources, environmental pollution and ecological change in the grim situation, the peoples environmental protection consciousness strengthens gradually, and because the binding force of environmental protection laws are enlarge in the international community, the economic values of the reverse logistics are gradually appears.
In this paper we set out from the Present condition and Concept of reverse logistics, discusses the benefits of the enterprises, the customers and government who are attend in the reverse logistics, carry out the reverse logistics will give us economic benefits, ecosystem benefits and social benefits, also give us many recover costs. Meanwhile, use the game analysis the equilibrium in the reverse logistics between the enterprises, the customers and government. Finally stand at the angle of the enterprises, the customers and government to give some countermeasures and suggestions. （转载自http://zw.NSEAC.com科教作文网）
Keywords: Reverse Logistics; Game Modle; Nash Equilibrium; Countermeasures
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