音乐传播学视野下中国流行音乐的现状与展望

摘   要

世界经济的1体化、互联网络、生物技术、信息技术加速了全球音乐文化之间的交流，改革开放的进程使得中国大陆的流行音乐得到了迅猛的发展。本文从音乐传播学的视野和角度来，根据现实的音乐传播中的各种现象，将当今社会流行音乐传播分为两大类传播模式，传统传播模式和数字化网络传播模式。总结出流行音乐在当前信息社会中数字化网络传播的新特性：创作自由化、媒介数字化、传播的交互性、受众的年轻化、科技与艺术结合使流行音乐更具有时代性；流行音乐的传播模式和途径已经出现以数字化信息技术为中心的多元化多变化，而在市场经济和数字化的传播模式下流行音乐作品的版权和传播权出现举步维艰的境况。我们的未来流行音乐要有“鲜明的时代感”，要走“民族和流行相结合的道路，加强对中国流行理论的理论研究、课程建设和人材培养。同时，要尽快建立和健全市场经济下对网络音乐文化的法制。
    关键词：中国流行音乐；音乐传播学；音乐产业；展望

ABSTRACT

The globalization of economy, internet, biology and information technologies have speeded up the music-culture communication among different countries in the world. And the popular music of the mainland is also developed rapidly as the reform and open-door policy have been carried out.
Considering various kinds of phenomena, in music communication, this paper divided the popular music communication into two kinds: traditional communicating mode and digital internet communicating mode. As well it also discussed new features of digital internet communicating on popular music in modern information society. They are free -creation, digital communication, interaction of communication, the trend of younger audience, modernization due to integration of science and art, digital-concentrated communicating multimode. The popular music works was confronted with great difficulties on right of publish. （科教作文网http://zw.ΝsΕAc.Com编辑整理）
With sharp-out modern feature as an emphasis, the future popular music should integrate the folk music with the popular music attaching great importance to the study of the theory : curriculum construction , cultivation of human resources on Chinese popular music. We should build up a sound system of laws to protect internet music in economic environment.
Key words: Chinese popular music; music communication discipline; music industry; prospect