浅谈中国音乐电视的审美导向

摘   要

音乐电视（MTV）是由视觉的具象符号与音乐的抽象符号构成的艺术形式。文章讲述了中国音乐电视做为1种大众文化在讲究“快节奏”、“快餐文化”的现代化社会中的审美导向趋势。文中内容包括对中国音乐电视的进程、音乐电视的审美特质，以及中国音乐电视审美导向的问题，也包括了制作优秀的音乐电视的具体操作要求，分别从视觉和音乐两种不同的角度唤起了人们的审美感受，唤起了由于不同的生活经验所带来的艺术想象的意境。此篇文章探讨了中国音乐电视以何为美，如何在顾全大众“口味”的基础上提高文化艺术品位，不仅要具有娱乐性、商业性，还要具有社会责任感，回归音乐本位。
关键词：音乐电视（MTV）；审美特质；审美导向

ABSTRACT

Music television(MTV) is had the art form that elephant sign and the abstract sign of music constitute by the sense of vision. This article related the Chinese music television to be used as a kind of public culture in the modern society paying attention to ‘quick rhythm’ ‘fast food culture’ of appreciating beauty and leading to trend. The contents in text includes to appreciate beauty the progress, music television of the Chinese music television characteristic, as well as the problem of Chinese Music television Appreciate beauty leading , also included the concrete operation request of the creation excellent music television , two kinds of different angles aroused people to appreciate beauty a feeling from the sense of vision and music respectively, arousing to imagine because of the art brought by different life experience of artistic conception. This article inquiry into the Chinese music television with what beautiful, how the art personal status of the exaltation cultural in showing consideration for the foundation of the publics ‘taste’, not only have amusement, business, but also have to social sense of responsibility, return to music basis. （科教作文网 zw.nseac.com整理）
 Key words: Music television (MTV); Appreciate beauty characteristic; Appreciate beauty lead