大学生手机购买研究

摘要

如今手机消费日益变大，越来越多的大学生都把手机当成了1种日常生活中的必需品，为此本文根据指标体系建立原则，通过对手机参数的了解，结合学生购买手机的需要建立了手机评价指标体系。该指标体系分为4大方面：品牌、主要功能、价格和性能，其中对主要功能和性能参数又进行了细分。并选择了8部手机进行比较，为了较好反映哪几部手机更受欢迎，使用层次分析法和1-9尺度确定了各手机的权重，该方法使人们的判断比较实现规范化、数量化，可以使很多不确定因素得到很大程度降低。为准备购买手机的大学生选出了几部高性价比的手机，并为对手机有不同要求的购买者提出了几点建议。

关键词：评价指标体系；层次分析法；1-9尺度

Abstract

Now the mobile phones expend day by day, more and more university students have all regarded the mobile phones as one kind of daily life essential item, according to the appraisal target system establishment principle for this article, through the mobile phones parameter understanding, unified the student who need to purchase the mobile phones to establish the mobile phones appraisal target system. This target system is divided into four big aspects: The brand, the main function, the price and the performance, carried on to the main function and the performance parameter subdivided. in order to reflected which mobile phones received welcome, choosing eight mobile phones to carry on the comparison, and using Analytic hierarchy process and 1-9 measure to determined various mobile phones weight. This method caused people realizing judgment standardization, and mathematical, and it might enable the many uncertainty element to obtain the great degree to reduce. In order to select several mobile phones which are more performance compared to the other mobile phones for the university students who prepare to purchase the mobile phones, and put forward several proposals for the buyer who have the different request.

     Keywords: Appraisal target system; Analytic Hierarchy Process; 1-9 measure