基于顾客价值的企业核心竞争力分析(1)(3)
2015-07-12 01:15
导读：〔1〕 白长虹1 西方的顾客价值 研究 及实在践启示[J ]. 南开治理评论,2001 (2) ; 〔2〕 Mcdougall ,Levesque. Customer satisfaction with services :put perceived value into the equ
〔1〕 白长虹1 西方的顾客价值 研究 及实在践启示[J ]. 南开治理评论,2001 (2) ;
〔2〕 Mcdougall ,Levesque. Customer satisfaction with services :put perceived value into the equation ,Journal of
Services Marketing ,2000(14) ;
〔3〕 Woodruff . Customer value :the next source fou competence advantage. Journal of the Marketing Science ,1999 (25)
