服务企业进步服务质量的营销策略研究(1)(3)
2015-10-22 01:15
导读：[4]Terrence H. Witkowski, Mary F. Wolfinbarger, Comparative service quality: German and American ratings across service settings[J], Journal of Business Research, 2002, 55: 875-881 [5]Ian N. Lings, Ma
[4]Terrence H. Witkowski, Mary F. Wolfinbarger, Comparative service quality: German and American ratings across service settings[J], Journal of Business Research, 2002, 55: 875-881
[5]Ian N. Lings, Managing Service Quality with Internal Marketing Schematics[J], Long Range Planning, 1999,32(4): 452-463
[6]Christopher L. Corbin, Scott W. Kelley, Richard W. Schwartz, Concepts in service marketing for healthcare professionals[J].The American Journal of Surgery, 2001, 181: 1–7
