营销渠道合作理论及其应用(1)(4)
2015-12-31 01:08
导读：参考文献： [1][英]迈克尔.J 贝克,李垣译.市场营销百科[M].沈阳:辽宁教育出版社,1998：100 [2] Robert Bartels,"The Development of Marketing Thought",Columbus,1988. [3] Bruce Ma
参考文献：
[1][英]迈克尔.J 贝克,李垣译.市场营销百科[M].沈阳:辽宁教育出版社,1998：100
[2] Robert Bartels,"The Development of Marketing Thought",Columbus,1988.
[3] Bruce Mallen,"conflict and cooperation in marketing channels",reflections on progress in marketing ,L.George Smith,ed.,1964,pp.65-85,published by the American Marketing Association.
[4] 安尼.T 科兰/蒋青云译.营销渠道[M].北京:电子产业出版社,2003.
[5] James R.Brown,Robert f.Lusch,and Darrel D.Muehling,"Conflict and Power-Dependence Realations in Retailer-Supplier Channels,"Journal of Retailing(Winter 1983)pp.53-80.
[6] Robert F.Lusch ,"Sources of Power:Their Impact on Intrachannel Conflict,"Journal of Marketing Research ,(November 1976),pp.382-390
[7] Gregory T. Gundlach
