基于微利时代的摩天轮营销模式(5)
2014-08-08 02:52
导读：[11]Regina Fazio Maruca. The Right Way to Go Global:An Interview with Whirlpool CEO David Whitwam[M]. Harvard Business Review 72. No.2 (March-April 1994):135 [12]沃伦·J基坎(Warren J.Keegan)、马克
[11]Regina Fazio Maruca. The Right Way to Go Global:An Interview with Whirlpool CEO David Whitwam[M]. Harvard Business Review 72. No.2 (March-April 1994):135
[12]沃伦·J基坎(Warren J.Keegan)、马克·C·格林(Mark C.Green)著;傅惠芬改编.全球营销学:第4版(GLOBAL MARKETING: Fourth Edition) [M].北京:中国人民大学出版社,2005:390
[13]Thomas T.Nagle、Reed K.Holden 应 斌 吴英娜译:定价策略与技巧[M]:赢利性决策指南(The Strategy and Tactics of Pricing:A Guide to Profitable Decision Making).北京:
清华大学出版社,2003:55～56
[14]林伟贤:贸易系统[M].五洲传播出版社,2007.7:213～214
[15]刘再兴:口碑营销五要点[J].09/2008广告主市场观察:30
