体验营销的实施模式与成功要素研究(5)
2015-02-16 01:41
导读：参考文献： [1]LaSalle，D.and Britton，T.A.，Priceless：Turning Or-dinary Products into Extraordinary Experiences，Harvard Business School Press，2003. [2]Schmitt，B.H.，Experiential Marke
参考文献：
[1]LaSalle，D.and Britton，T.A.，Priceless：Turning Or-dinary Products into Extraordinary Experiences，Harvard Business School Press，2003.
[2]Schmitt，B.H.，Experiential Marketing：How to Get Customers to SENSE，FEEL，THINK，ACT，RELATE to Your Company and Brands，New York：Simon
