浅议旅游业的网络营销

浅议旅游业的网络营销
 
摘  要：现代社会已经进入了信息时代，网络营销给企业的传统营销带来了深刻的变革，成为跨世纪的营销策略。旅游业同信息产业的结合造就了新兴的网络旅游业，网络营销无疑会成为现代旅游业的重要营销方式。对于我国旅游业来说，实施网络营销虽有1定的基础，但同时也存在不少的问题。本文深入分析了我国旅游业实施网络营销的现状，指出网络营销是我国旅游业发展的必然趋势，并提出了相应对策。

关键词：旅游业；网络营销；对策

 Study on the Net Marketing of Tourism
 
Abstract: Modern society is informationalized society. Marketing on the net has brought a profound revolution to the traditional marketing, which has become a transcenturial marketing strategy. The combination of tourism and information industry brings up burgeoning net tourism. Undoubtedly net marketing will become an important way of modern tourism. For Chinese tourism; there is certain foundation of carrying out net marketing. But there are still lots of problems .This thesis deeply analyses the present situation of net marketing in Chinese tourism, points out that the net marketing is inevitable trend, and puts forward some strategies in accordance with the problems.

Key words: Tourism; Net marketing; Countermeasures.