湖南省体育旅游的SWOT分析与对策

湖南省体育旅游的SWOT分析与对策
 
摘要：随着社会经济的不断发展和人民生活水平的不断提高，旅游业尤其是体育旅游逐渐成为1种趋势。旅游者在对自然和人文景观寻求感官满足感的同时对参与型强身健体性项目的需求越来越强烈，体育旅游应运而生。体育旅游是旅游者以参与和观赏体育活动为目的或以体育为主要内容和手段的1种旅游活动形式。本文从体育旅游的定义、分类和湖南发展体育旅游的现状入手，对湖南发展体育旅游的优势、劣势、机会和威胁等做了详细分析，进而提出了相应对策。
关键词:湖南；体育旅游；SWOT分析

The SWOT Analysis and Strategy of Sports Tourism
in Hunan Province
 
Abstract: With the developing of society and economy and the improving of the people’s standard of living,tourism especially sports tourism become a trade gradually.Travelers pursue the feelings of satisfaction about natural and artificial landscape while their requirement for the programs of participation of strengthening body and keeping fit is becoming much stronger that sports tourism produced.Sports tourism is a type that tourists regard participating in and viewing sports activities as their objects,or regard sports as main content and means.The thesis give detailed analysis about definition of sports tourism ,necessity of development of sports tourism in Hunan province and the strengths,weaknesses,opportunities and threats of sports tourism in Hunan province.The end,the thesis give the studying of strategy.
Keywords:Hunan province;sports tourism;SWOT analysis;strategy