湖南老年旅游市场的开发研究

湖南老年旅游市场的开发研究
 

摘要：我国目前已进入老龄化社会，老年人成为1个巨大的消费群体。庞大的老年人口意味着老年旅游市场是1个具有极大潜力的市场，老龄旅游者具有特殊性和可挖掘性。本文通过分析开发我省老年旅游市场的意义、可行性、特点、现状，提出针对老年人特点的几点市场开发思路。
关键词：老年旅游市场;开发;对策

Study on the Development of Hunan Province old
age Traveling Market
 

Abstract: At present our country entered the old age society; old ages become huge expense community. The huge old ages mean the old age market is an enormous potential market, old age travels has the particularity and the excavation. This article develops the Chinese old age traveling market through the analysis the significance, the feasibility, the characteristic, the present situation, proposes in view of the Chinese senior.
Key Words: Old age traveling market; Development; Countermeasure