论我国商务旅游市场的特点及营销策略

论我国商务旅游市场的特点及营销策略
 

摘  要：务旅游是个内涵非常丰富的旅游范畴，包含了商务与公务差旅、会议旅游、展览旅游、奖励旅游以及大型活动旅游等多个层面。商务旅游在出游目的、采购特征、交易方式等方面与传统旅游有很大区别。旅游企业只有认真研究商务旅游这些基本特征，才能在业务转型和寻求新的旅游业务增长点的过程中真正做到有的放矢，游刃有余。
关键词：商务旅游；旅游市场；营销策略

On the Business Travel market and Marketing Strategy
 
Abstract：The commercial traveling is the connotation extremely rich traveling category, has contained the commerce and official business travel, the conference traveling, the display traveling, the reward traveling as well as the large-scale active traveling and so on many stratification plans. Travels with the traditional citizen take "individual choice behavior" compares as the foundation, the commercial traveling take" the organization choice behavior" as the foundation, more has manifested the organization will, this essence distinguishes causes the commercial traveling to go to travel aspect and the traditional traveling and so on goal, purchase characteristic, transaction way has the very big difference. The traveling enterprise only has earnestly studies the commerce to travel these basic characteristics, can reform the service and seeks the new traveling service to grow in a process truly achieve with a clear goal, accomplishes a task with ease.
Keyword：Business Travel; Traveling Market; Marketing Strategy