网络分销渠道研究

网络分销渠道研究

摘要：随着互联网的发展和应用，企业所面临的市场环境发生了深刻的变化，这同时也给企业管理的各个层面带来了深远的影响，作为与市场联系最紧密、最敏感的分销渠道，同样也面临着变革和挑战。
本在介绍网络分销渠道理论的基础上，介绍了网络分销渠道的现状，分析了网络分销渠道发展中所普遍存在的问题，如产品质量、售后服务、交易安全得不到保障，物流工作落后等问题；最后从企业外部与企业内部两个不同角度提供了决策建议，如政府应加强相关立法工作，企业可以通过加强安全管理，以帮助企业更加适应网络时代的竞争规则。

关键词:互联网；分销渠道；网络分销

The Study on Internet Distribution Channels
 
Abstract: With Internets advancing and its being used, the market environment that every enterprise is in face of has had a deep change, which brings a profound effect to every managing level of enterprise. Distribution, being the closest and most sensitive relationship to the market, will also encounter transform and challenge.
On the basis of introducing the distributions theory, the paper tells the actuality of the development of Internet distribution channels, and many problems of the development of Internet distribution channels are analyzed. Such as the quality of products, after service and security of a deal cannot be safeguarded, logistics often drop behind. The paper also gives some advices from enterprise interior and enterprise exterior angle, for example, the government should intensify legislation, a company can potentiate its safety management, which will help enterprise adapts the network time competition.

Key words: Internet; distribution channels; Internet distribution