淘宝网盈利模式分析

淘宝网盈利模式分析
 
摘要：随着我国人民消费观念的改变，网上购物环境越来越好，国内C2C网站的交易越来越频繁，发展前景广阔。目前淘宝网和eBay易趣网占据了大部分C2C市场份额，但国内C2C网站基本都没有赢利。因此寻找适合我国C2C市场的自己独特的盈利模式，改变无盈利的状况，是淘宝网等C2C网站最迫切做的事情。
本文分析了淘宝网的盈利模式，并对“招财进宝”、“B2C品牌商城收费”、“淘宝城”等1系列淘宝网尝试的盈利模式，进行了分析和经验总结，通过分析指出淘宝网今后应继续不收基础服务费，着重推出特色的增值服务来收取增值服务费，从而最终获得盈利。

关键词：C2C；淘宝网；盈利模式；分析

Analysis of TaoBao’s profit model
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Abstract: With the change of people’s spending attitudes, and with on-line shopping environment getting better. Domestic C2C websites’ transaction has become increasingly frequent, and C2C websites are having good prospects. TaoBao and eBay currently occupy the majority of C2C market, but the domestic C2C websites have basically no profit. Therefore, finding their unique profit model suitable for the domestic C2C market, and changing the non-profit status is the most urgent thing to do.
This article analyzes TaoBao’s profit model, and also analyzes and aggregates profit models TaoBao tried, like " Zhao Cai Jin Bao ", "B2C Brand Mall fees" and " TaoBao City" , Through the analysis, this article points out that TaoBao should continue to Provide basic services for free, and should focus on the value-added services to gain the profit ultimately.

Keywords: C2C; TaoBao; Profit Model;  Analysis