我国网络广告发展的现状和对策

我国网络广告发展的现状和对策
 
摘要：在全球化的联网时代,网络广告代表了广告发展的1种新趋势，网络的普及和发展为商业提供了全新的广告传播工具,网络广告将成为国内外广告业同行竞争的阵地。
全文从网络广告的形式、网络广告的管理、网络广告的应用环境、网络广告的衡量标准4个方面对我国网络广告的现状进行分析，提出我国网络广告发展中存在的问题，结合网络的发展情况和未来广告的发展趋势提出解决我国网络广告发展中存在问题的对策，即增强网络广告形式的创新；加强网络广告的管理；完善网络硬件设施的建设；建立网络广告有效的衡量标准。
网络成为继传统的报纸、广播、电视媒体之后的第4大媒体，网络广告在4大媒体中所占份额会逐步上升，有望成为第1大类型广告。

关键词：网络广告；现状；问题；对策

Network advertisement development present situation and countermeasure of our country
 
Abstract：In the globalization era of networking, network advertising on behalf of the advertising development of a new trend. The popularity and network for business development of the new advertising tool Internet advertising will become a domestic and international competition in the advertising industry peer positions.
Transcript from the network in the form of advertising, the advertising network management, network advertising application environment, Internet Advertising yardstick four aspects of our advertising network analysis of the current situation, China proposed advertising network in the development, Network integration and the development of future advertising trends in the development of Chinas advertising network development problems countermeasures, strengthening the network forms of advertising innovation; strengthen the management of network advertising; improve network hardware facilities; establish an effective network of advertising standards. （科教作文网http://zw.ΝsΕAc.com发布）
Networks become traditional newspapers, radio and television media after the fourth largest media, Internet advertisements in the four major shares of the media will be gradually increased and it is expected to become the largest types of advertisements.

Key Words：online advertisement ；current situation ；question ；countermeasure